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Hi, I'm Ashley
I first started working in accountancy way back at the turn of the 21st century, initially doing accounting work for a small accounting practice in Casino (NSW), working mainly with primary producers. It was a very manual role (manual ledgers and only the data entry staff had basic PC's). The role became autonomous very quickly after my mentor left for a new role eight weeks after I commenced and I had to learn how to manage workflow, travel between clients and balance that with my CPA study. I later moved on to work for several accountancy firms on the Gold Coast (Burleigh Heads and Southport) where I learnt all I could from partners, work colleagues and professional associates. Many great relationships were made during this time and continue today.
I changed firms in 2010 and I took on the role of senior manager in the accounting department of another boutique firm in Southport. It was a fantastic and challenging learning experience that exposed me to management of staff, workflows, system development, public speaking, networking and exceeding the needs of my clients, with not just accounting and taxation, but also Financial Planning and Self Managed Super from our additional divisions.
My clients have ranged from start-ups to multi-million dollar businesses in varying industries, such as retail (on-line and bricks & mortar), hospitality, manufacturers, advertising and media production. Many were continuously innovating with new products, exploring new markets and doing exciting things in their business. I loved going onsite and really getting to understand how their business worked and what their history was. This was challenging at times, but also exciting. No two days were the same.
I wanted to do something more than the traditional public accountant role, which historically has been tax focused. The accounting profession is continuously being disrupted by new technology and processes, and clients were continuing to be dissatisfied with tax only accountants. I wanted to do more than just compliance work for my clients.
I really enjoyed the advisory work that I had been doing and wanted to do more. I wanted to be able to truly help my clients succeed and prosper. As I always say to any new business owner, you never go into this with the intention of not succeeding. I wanted to provide them with all the tools and education I could to help them down the right path.
My Specialties include:
- Formulation and implementation of business strategy;
- Management accounting systems and performance analysis ;
- Establishment and monitoring of KPIs ;
- People and leadership development programs;
- Government taxation requirements and advice including business structures
My Industry Experience Includes:
- Advertising agencies and media productions;;
- Hospitality - pubs, restaurants, cafes and fast food outlets;
- Retail and Wholesalers (Brick & Mortar and On-line);
- Software developers, data centers and all ITC Associated businesses;
- Financials Planners;
- Real Estate Agencies;
- Finance Brokers;
- Hire Businesses;